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AI made us talk about automation. We should have been talking about systems all along.
AI has made us rethink how much of marketing can be automated. But while the conversation has focused heavily on what AI can do, we've spent far less time thinking about the systems that need to exist around it for automation to actually work.
Nick Beno
9 min read
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8 min readReporting used to explain performance. Now it has to explain uncertainty.
The numbers in marketing reporting have never looked more precise. The reality underneath them? Far less certain. In this article, we explore why modern reporting needs to do more than explain performance.
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8 min readBuilding your own marketing reporting tool is getting easier. Trusting the data isn't.
More agencies are building their own reporting tools in-house, and that’s a great thing. But while AI, connectors and BI tools have made the build easier, the harder part is still underneath it all: making sure the data stays clean, reliable and trustworthy as reporting needs evolve.
Nick Beno