Audiences can now talk back to the algorithm!
Algorithms have spent years trying to understand what we want by watching what we do. Now, we can start telling them directly. And the algorithm isn’t just watching anymore. The audience can talk back.
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AI has made us rethink how much of marketing can be automated. But while the conversation has focused heavily on what AI can do, we've spent far less time thinking about the systems that need to exist around it for automation to actually work.
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