Articles by Nick Beno
8 min readReporting used to explain performance. Now it has to explain uncertainty.
The numbers in marketing reporting have never looked more precise. The reality underneath them? Far less certain. In this article, we explore why modern reporting needs to do more than explain performance.
Nick Beno
8 min readBuilding your own marketing reporting tool is getting easier. Trusting the data isn't.
More agencies are building their own reporting tools in-house, and that’s a great thing. But while AI, connectors and BI tools have made the build easier, the harder part is still underneath it all: making sure the data stays clean, reliable and trustworthy as reporting needs evolve.
Nick Beno